CASE STUDY · 001 · CLEANING · JOHANNESBURG

Six leads a month
became sixty.
In sixty days.

A full brand, website and content system installed for Mukoti Cleaning Services — a Johannesburg-based cleaning company that was doing good work quietly. Now the work is loud.

Client Mukoti Cleaning Services

Package Engine

Timeline 60 Days

Sector Domestic + Commercial Cleaning

01 — THE BRIEF

Good work.
No proof of it.

Mukoti Cleaning Services was doing solid work — consistent, reliable, thorough. But every enquiry came from referrals. When new prospects Googled the business, there was nothing that matched the standard of the service being delivered on-site.

No brand system. No website. A logo that felt like an afterthought. Sporadic social posts, no consistent voice. When bigger corporate contracts asked to see "the company", there was nothing polished to send them.

The problem wasn’t the cleaning. The problem was the front door.

02 — THE APPROACH

One system. Four deliverables.
Sixty days.

Brand identity system

Full identity built from scratch — wordmark, monogram, colour palette, typography rules, application standards. Everything a growing service business needs to look consistent everywhere it appears.

Conversion website

Multi-page site engineered to turn strangers into WhatsApp enquiries. Home, Services, About, Contact — each page built to answer one question and drive one action.

Content system

Content calendar written, captions crafted, videos edited from raw footage supplied by the team. Consistent presence on Instagram and Facebook. No thinking, just shooting.

Meta Ads engine

Ads built, launched and managed. Creative, audience targeting, budget management, weekly reporting. Every rand tracked back to a real enquiry.

03 — SELECTED DELIVERABLES

The work, shown.

DELIVERABLE · 01

Wordmark.

The full brand name set in the identity typography. Used for signage, invoicing, and email signatures. Establishes the business as a real entity, not a side hustle.

DELIVERABLE · 02

Logo mark.

The compact identity symbol. Sits on favicons, uniforms, van livery, social profile pictures — anywhere the full wordmark is too much. One brand, two lockups, zero inconsistency.

DELIVERABLE · 03

Website hero.

The first thing every prospect sees. Editorial, confident, on-brand. Positions Mukoti as a serious operator from the first second — not a side hustle with a template site.

DELIVERABLE · 04

Services page.

The exact scope of what Mukoti delivers, priced or packaged where sensible, structured so a corporate client can hand it to procurement without a follow-up call.

DELIVERABLE · 05

About page.

The story behind the operation — who runs it, why, and what they stand for. Because in a low-trust category like cleaning, the “who” often closes the sale before the “what” even lands.

04 — THE RESULTS

Sixty days later.

Days from kick-off to fully-launched brand + site + ad engine

60+

Monthly enquiries, up from six in the month before launch

10×

Lead multiplier — measured over the first 60 days post-launch

+263%

Growth in social media reach on Instagram + Facebook combined

New long-term contracts secured within 60 days of launch

Engine

The exact package deployed — R3,500 / month, month-to-month after 90 days

05 — WHAT ACTUALLY CHANGED

Same team. Same service.
Better front door.

Nothing changed about how Mukoti cleans. Same standards. Same team. Same operational rigour that had already earned them their existing clients.

What changed was the front door. Prospects now Google Mukoti and see a company that looks like it charges what it should charge. Corporate procurement teams get a link they can forward internally without wincing. Social feeds show consistent, on-brand work every week without the owner having to think about it.

The 10× lead growth isn’t from a marketing trick. It’s from a business that finally looks as capable as it always was.

The work was always there. Now the evidence of it is too.

READY TO BE CASE STUDY 002

Your business,
in sixty days.

Same system. Same four deliverables. Same package (Engine, R3,500/mo). Six seats onboarded per month, then we’re full.

Start the intake form →

72-hour strategy back · then you decide

Six leads a monthbecame sixty.In sixty days.

Good work.No proof of it.

One system. Four deliverables.Sixty days.